What Makes an Online Store Feel Simple and Easy to Use?

I recently spent some time reviewing an online store for a friend, and we noticed that a few small design issues were making shopping harder than it needed to be. While looking into ecommerce web design dubai, we started focusing more on clear product categories, readable information, quick navigation, and a checkout process that doesn’t require too many steps. We’re also checking how everything looks on mobile because that seems to be where many customers browse. It made me realize that good design is often about simplicity. What website feature makes an online store easier for you to shop from?